The Record
Martha Stewart
18 products with a dated source. 14 of them carry no campaign, collaboration or own-brand relationship of any kind — those are first.
Documented, no commercial tie
What the record shows she uses when nobody is paying her.
Mario Badescu "The Martha Facial"
She said it herself · 7 July 2022Mario Badescu Facial Spray with Aloe, Herbs and Rosewater
She said it herself · 6 February 2023Mario Badescu Super Collagen Mask
She said it herself · 6 February 2023Mario Badescu Vitamin C Serum
She said it herself · 6 February 2023SkinCeuticals C E Ferulic
Reported by the press · 19 February 2023SkinCeuticals Physical Fusion UV Defense SPF 50
She said it herself · 6 February 2023Alastin HydraTint Pro Mineral Broad Spectrum Sunscreen
Reported by the press · 5 August 2024Clé de Peau Beauté Eye Contour Supreme
Reported by the press · 5 August 2024Merit Clean Lash Lengthening Mascara
She said it herself · 2 February 2025Kokie Cosmetics Waterproof Velvet Smooth Eyeliner Pencil
Her artist used it on her · 2 February 2025L'Oréal Paris True Match Lumi Glotion
Her artist used it on her · 17 May 2023Fekkai Super Strength+ Shampoo
Her artist used it on her · 19 February 2023Robert Piguet Fracas
She said it herself · 17 October 2011Mario Badescu A.H.A Botanical Body Soap
Reported by the press · 19 February 2023Documented inside a paid relationship
Real, sourced, and shown with the relationship attached. A campaign does not mean she doesn’t use it — it means you should know.
Her commercial relationships
- Elm Biosciences — co-founder / own-brand — clinical skincare platform launched with her longtime dermatologist Dr. Dhaval Bhanusali after five years of development, since 2025 · source
- Canopy Growth (Martha Stewart CBD) — official strategic advisor to Canopy Growth (from Feb 2019) plus an eponymous CBD product line for humans and pets — own-brand/collab hybrid, since 2019 · source
- Mario Badescu — 60+ year personal customer (self-dated to the 1960s); the spa named its signature three-part treatment 'The Martha Facial' after her — brand-featured, not confirmed as a paid partnership, since 1960s (personal use); 2022 (named menu item) · source
- Lancôme — appeared in a Lancôme La Vie Est Belle Vanille Nude campaign video describing the fragrance — promotional, since 2026 · source
- Pfizer — paid COVID-19 booster campaign spokesperson (multiple TV/social spots, incl. a multi-celebrity ad with John Legend and Travis Kelce); YMYL/medical content — every claim here is promotional, none treated as personal medical endorsement, since 2022 · source
- BIC — paid campaign face (with Snoop Dogg, later joined by Willie Nelson) for BIC EZ Reach lighters — now in its third-plus year, since 2022 · source
- Tito's Handmade Vodka — one-time paid 'DIY January' Dry January campaign face, since 2023 · source
- 19 Crimes — co-branded wine collab, 'Martha's Chard' — her face on the label; came about through her friendship with fellow 19 Crimes collaborator Snoop Dogg, since 2022 · source
- FASHIONPHILE — 2025 holiday brand ambassador for the luxury resale marketplace; curated a collection of ultra-luxury handbags (Chanel, Hermès, Louis Vuitton, Goyard) for their campaign — no single owned/worn bag documented, so no product entry created for this, since 2025-11 · source
Claims we could not source
Widely repeated about Martha Stewart, with no documentation behind them.
- Martha Stewart is an investor in Clevr Blends
no documented source found — this is Meghan Markle, not Martha Stewart
- Martha Stewart is a Skinny Margarita / Skinnygirl brand ambassador
no documented source found — Skinnygirl was founded by and is associated with Bethenny Frankel, not Martha Stewart
- Martha Stewart has a Canada Dry commercial partnership
no documented source found
Questions answered here: skincare · toner · face mask · serum · sunscreen · eye cream · mascara · eyeliner · highlighter · shampoo · perfume · body product