The Record
Rihanna
16 products with a dated source. 5 of them carry no campaign, collaboration or own-brand relationship of any kind — those are first.
Documented, no commercial tie
What the record shows she uses when nobody is paying her.
By Kilian Love, Don't Be Shy
Reported by the press · undatedAmina Muaddi heels
Reported by the press · undatedEgyptian Magic All Purpose Skin Cream
Her artist used it on her · 23 December 2017ORS (Organic Root Stimulator) Olive Oil Moisturizing Hair Lotion
Her artist used it on her · 26 December 2024Phyto Phytopolleine Botanical Scalp Treatment
Her artist used it on her · 8 August 2017Documented inside a paid relationship
Real, sourced, and shown with the relationship attached. A campaign does not mean she doesn’t use it — it means you should know.
Fenty Beauty Fenty Eau de Parfum
own-brand · August 2021Rihanna (Parlux Fragrances) Reb'l Fleur
collab · 2011Dior J'Adore
campaign · 19 June 2024Puma (Fenty x Puma) Fenty x Puma Creeper / Avanti
collab · 7 September 2023Manolo Blahnik (Rihanna x Manolo Blahnik) "Savage" collection boots
collab · 16 November 2016Emporio Armani / Armani Jeans Rihanna for Armani collection
collab · undatedLouis Vuitton Speedy bag
campaign · June 2023Fenty Skin Fat Water Pore-Refining Toner Serum
own-brand · undatedFenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30
own-brand · undatedFenty Hair The Comeback Kid Instant Damage Repair Treatment
own-brand · 26 December 2024Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
own-brand · undatedHer commercial relationships
- Fenty (Fenty Beauty / Fenty Skin / Fenty Hair / Savage X Fenty) — founder — LVMH-backed beauty maison (Fenty Beauty, launched 2017-09-08) plus Fenty Skin, Fenty Hair, and independently-owned Savage X Fenty lingerie. All products under these labels are treated as own-brand, not third-party endorsement., since 2017 · source
- Puma — global women's training ambassador and creative director of Fenty x Puma (Creeper sneaker, 2015 debut); partnership ran 2014–2018, then relaunched 2023 with the Avanti, since 2014 · source
- Dior — first Black brand ambassador (2015, Secret Garden campaign); named face of J'Adore fragrance June 2024, succeeding Charlize Theron, since 2015 · source
- Manolo Blahnik — two co-designed footwear collections in 2016 ("Denim Desserts" spring, "Savage" fall), since 2016 · source
- Armani (Emporio Armani Underwear / Armani Jeans) — co-designed two seasonal collections (2011, 2012) following her Armani Fall/Winter 2011 campaign appearance, since 2011 · source
- Louis Vuitton — campaign face (not creative director) of Pharrell Williams' debut Spring-Summer 2024 menswear campaign, styled with the Speedy bag; a widely repeated claim that she holds a creative-director title at LV is not supported — Pharrell holds that title, since 2023 · source
- Parlux Fragrances (Rihanna by Rihanna line, incl. Reb'l Fleur) — licensed namesake fragrance line via Jay-Z's 2009 Parlux deal — predates and is separate from Fenty; not LVMH-backed, since 2011 · source
Claims we could not source
Widely repeated about Rihanna, with no documentation behind them.
- Rihanna is (or has been) a creative director at Louis Vuitton
not supported — Pharrell Williams was appointed LV Menswear Creative Director in Feb 2023; Rihanna's confirmed role is as the featured face/model of his debut Spring-Summer 2024 campaign, not a creative-director title
- Rihanna personally uses La Mer (Creme de la Mer) as a core skincare product
no documented first-person source found
Questions answered here: perfume · sneakers · boots · denim jacket · handbag · pumps · toner · sunscreen · skincare · hair product · foundation