The Record
Kendall Jenner
18 products with a dated source. 10 of them carry no campaign, collaboration or own-brand relationship of any kind — those are first.
Documented, no commercial tie
What the record shows she uses when nobody is paying her.
Velvet Canyon Zou Bisou
Reported by the press · 18 June 2019Le Specs sunglasses
Reported by the press · 13 July 2021Gentle Monster Tambu 01
Reported by the press · 19 April 2023DMY by DMY sunglasses
Reported by the press · 19 April 2023SALT. Bertram 53mm Polarized
Reported by the press · 19 April 2023Levi's straight-leg jeans
Reported by the press · 25 August 2025SheaMoisture Daily Hydration Overnight Face Oil
She said it herself · 15 April 2024Marc Jacobs Beauty Dewy Highlighter
She said it herself · 20 July 2021Estée Lauder Bronzing Powder
She said it herself · 20 July 2021Finesse shampoo
She said it herself · 1 June 2017Documented inside a paid relationship
Real, sourced, and shown with the relationship attached. A campaign does not mean she doesn’t use it — it means you should know.
Own. Fall 2022 campaign denim
campaign · 6 October 2022Anua Double Cleanser
campaign · 2 June 2026Anua PDRN Collagen Glow Facial Serum Spray
campaign · 2 June 2026L'Oréal Paris Original Telescopic Mascara
campaign · 18 July 2023L'Oréal Paris Voluminous Panorama Mascara
campaign · 15 April 2024L'Oréal Paris Infallible More Than Concealer
campaign · 16 October 2023Emporio Armani Power of You
campaign · 6 January 2026Moon Kendall Jenner Teeth Whitening Pen
collab · 27 April 2023Her commercial relationships
- 818 Tequila — founder — own company (operated under holding company Calabasas Beverages); Sazerac took a strategic investment/distribution stake in 2026, since 2021 · source
- L'Oréal Paris — global brand ambassador — announced by WWD exclusive, makeup campaigns beginning September 2023 with the Infallible longwear lipstick line, since 2023-09 · source
- Calvin Klein — recurring campaign face since 2015 (age 19); most recently confirmed in the Fall 2024 womenswear campaign — later 2025/2026 CK ambassador rosters name other faces, so current/ended status as of this record is unclear and not asserted either way, since 2015 · source
- Alo Yoga — brand ambassador — launched with a self-styled 'Core Collection' campaign (she picked her own pieces rather than using a stylist), since 2021-03 · source
- FWRD — first-ever Creative Director of the luxury e-tailer, curating emerging-designer assortments — confirmed via Revolve's own investor press release with a direct Jenner quote, since 2021 · source
- Moon — co-creator/partner on oral-care line (teeth-whitening pen and Rose Mint collection); Moon was founded by Shaun Neff, since 2019 · source
- Marc Jacobs — recurring fashion campaign/runway face (Spring 2015, Fall 2016, Spring 2023); separately, she has named a Marc Jacobs Beauty cosmetics product in her own routine (see product record) — the beauty line and fashion house are related but distinct deals, since 2015 · source
- Estée Lauder — former brand ambassador, fronted Modern Muse La Rouge and Pure Color Envy campaigns — relationship ended; she is not currently an Estée Lauder ambassador, since 2014 · source
- Emporio Armani — global fragrance ambassador for Power of You Eau de Parfum, campaign launching February 2026, since 2026-01 · source
- Anua — first-ever global brand ambassador for the Korean skincare brand (multi-year deal), campaign centered on the PDRN facial serum spray, since 2026-06 · source
- Adidas Originals — campaign face of the Spring 2026 Superstar sneaker relaunch, alongside Samuel L. Jackson and others, since 2026-02 · source
- Therabody — brand ambassador for the TheraFace Mask Glo LED skincare device launch, since 2025-10 · source
Claims we could not source
Widely repeated about Kendall Jenner, with no documentation behind them.
- Kendall Jenner wears Ray-Ban Stories sunglasses
no documented sighting, interview, or campaign found — the source is a retail 'get the look' SEO page with no photo link, date, or citation, and the page itself confuses her with sister Kylie Jenner mid-article
- Kendall Jenner has one signature personal fragrance she wears daily
no single specific personally-named perfume product documented outside brand campaign work (Estée Lauder Modern Muse La Rouge 2014–2017; Emporio Armani Power of You from 2026). In a dedicated fragrance interview she describes a general preference for 'natural' scents, essential oils, and home fragrance, but names no specific personal perfume SKU
Questions answered here: sunglasses · jeans · cleanser · serum · skincare · mascara · highlighter · bronzer · concealer · perfume · oral care · shampoo