The Record
Dua Lipa
16 products with a dated source. 9 of them carry no campaign, collaboration or own-brand relationship of any kind — those are first.
Documented, no commercial tie
What the record shows she uses when nobody is paying her.
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Reported by the press · 12 December 2025KJH.Brand Nano Set Brow Gel
Her artist used it on her · 23 April 2026Vieve Modern Radiance Cream Bronzer
Reported by the press · 12 December 2025Glossier Stretch Concealer
Reported by the press · 12 December 2025Augustinus Bader The Eye Patches
She said it herself · 7 May 2025Augustinus Bader The Rich Eye Cream
Her artist used it on her · 7 May 2025Augustinus Bader The Rich Cream
She said it herself · 7 May 2025Sam McKnight Cool Girl Barely There Texture Spray
Reported by the press · 26 February 2024Moroccanoil Treatment
Reported by the press · 26 February 2024Documented inside a paid relationship
Real, sourced, and shown with the relationship attached. A campaign does not mean she doesn’t use it — it means you should know.
YSL Beauty Loveshine Lip Oil Stick
campaign · 12 December 2025YSL Beauty Make Me Blush 24H Buildable Powder Blush
campaign · 12 December 2025DUA by AB Supercharged Glow Complex
own-brand · 16 December 2025DUA by AB Balancing Cream Cleanser
own-brand · 16 December 2025YSL Beauty Libre
campaign · 25 October 2024Dizziak Hydration Wash & Deep Conditioner
own-brand · 11 November 2024Versace Medusa Biggie Sunglasses
campaign · 25 June 2021Her commercial relationships
- YSL Beauty — Global Brand Ambassador for the Libre fragrance franchise since 2019; appointed Global Makeup Ambassador in Feb 2024, fronting the new Loveshine lip franchise, since 2019 · source
- Puma — Brand ambassador, multi-year partnership announced Nov 2020; headlined the 'She Moves Us' women's-empowerment campaign through 2021, since 2020 · source
- Versace — Brand ambassador since 2021 (FW21 campaign, shot by Mert & Marcus); co-designed the 'La Vacanza' capsule collection with Donatella Versace, 2023, since 2021 · source
- Evian — Global Brand Ambassador, announced Aug 2020, alongside Maria Sharapova and Ella Chen, since 2020 · source
- Porsche — Brand ambassador partnership announced Nov 2023; helped configure a one-off 911 GT3 RS auctioned for charity, since 2023 · source
- Nespresso — Global Brand Ambassador, announced March 2026; fronts the 'Vertuo' campaign alongside fellow ambassador George Clooney, since 2026 · source
- Dizziak — Early investor in the UK haircare brand; also a documented personal user of its wash/conditioner and body-care line, since 2024 · source
- Augustinus Bader (DUA by AB) — Co-founder / chief creative officer of DUA by AB, a co-branded skincare line built on Augustinus Bader's TFC5 technology, launched Nov 4 2025 — distinct from her separately documented personal use of the original Augustinus Bader product line, since 2025 · source
Claims we could not source
Widely repeated about Dua Lipa, with no documentation behind them.
- Dua Lipa's signature lip liner shade is Make Up For Ever 'Endless Cacao'
no documented source found — this specific shade name could not be traced to any published article, only to unsourced AI/search-engine synthesis
- Katie Jane Hughes applies her own KJH.Brand lip liner (Precision Sculpture Stylo / Prism Lite Lip Crayon) directly onto Dua Lipa's lips for the overlined look
not documented — sources confirm Hughes is Lipa's touring makeup artist and demonstrates the overlining/micro-lining technique with her own-brand liners in general instructional videos on herself and other models, but no source states this specific product was used on Lipa's face for any dated, photographed look
Questions answered here: lip liner · lipstick · brow product · bronzer · concealer · blush · eye cream · moisturiser · serum · cleanser · perfume · shampoo · hair product · skincare · sunglasses