The Record
Alexa Chung
15 products with a dated source. 10 of them carry no campaign, collaboration or own-brand relationship of any kind — those are first.
Documented, no commercial tie
What the record shows she uses when nobody is paying her.
Eyeko Skinny Liquid Eyeliner
She said it herself · 14 November 2013Clarins Supra Lift & Curl Mascara
Her artist used it on her · 28 July 2022Stila Huge Extreme Lash Mascara
Reported by the press · 11 September 2023Chanel Le Volume de Chanel Mascara
Reported by the press · 11 September 2023Ferragamo Vara Bow ballet flats
She said it herself · 14 August 2024Miu Miu Leather Loafers with Straps
Reported by the press · 2022 (approx., corroborated by HELLO! 2022-10-05 coverage of the same look)Gucci Horsebit Ballet Flat
Reported by the press · 2024 (approx.)Le Monde Beryl Mary Jane flats
Reported by the press · 2024 (approx.)Le Labo Santal 33
She said it herself · undated (ParfumPlus republished 2023-03-13)Régime des Fleurs Rock River Melody
She said it herself · 15 November 2024Documented inside a paid relationship
Real, sourced, and shown with the relationship attached. A campaign does not mean she doesn’t use it — it means you should know.
Her commercial relationships
- Eyeko — creative consultant / collaborator since 2013 — co-designed the 'Alexa Chung for Eyeko' collections (Skinny Liquid Eyeliner, Eye Do Mascara, Me & My Shadow); ongoing product-development input, since 2013 · source
- AG Jeans — designer collaboration — two capsule collections (Spring 2015, Fall/Winter 2015), designed by Chung, made at AG's LA factory, since 2014 · source
- Mulberry — namesake of the 'Alexa' handbag (launched 2010, inspired by her style/vintage Elkington briefcase); reteamed for a Mulberry x Alexa Chung capsule ('Big Guy'/'Little Guy'), July 2021, since 2010 · source
- Code8 — first-ever brand ambassador for the makeup line, 'Beauty Decoded' campaign, since 2020 · source
- Barbour — creative director/designer of 'The Edit by Alexa Chung' outerwear collection, now multiple seasons, since 2024 · source
- HOFF — brand ambassador, sneakers — footwear-adjacent but not flats/loafers, noted for completeness, since 2025 · source
Questions answered here: mascara · eyeliner · flats · loafers · jeans · handbag · perfume · lipstick