Selena Gomezshampoo · No commercial tie
Selena Gomez uses Joico.
“In preparing Selena's hair for a celebration of joy, unity and love, every detail had to be perfect.”
Her artist used it on herNewBeauty · 29 September 2025
No commercial relationship
No commercial relationship
Shade not documented — no swatch shown
The Record · haircare
What shampoo does Selena Gomez use?
Joico Defy Damage Protective Shampoo / KBOND20 Power Masque in wedding-day treatment system. Renato Campora, Gomez's hairstylist, is explicitly described as 'the Joico partner' who 'used the line exclusively' to prep her hair for her Sept 2025 wedding to Benny Blanco. This is a documented brand-ambassador relationship on the stylist's side, not evidence Gomez herself chose or endorses Joico — flagged accordingly, distinct from the Alterna entry above where no such tie was found.
“In preparing Selena's hair for a celebration of joy, unity and love, every detail had to be perfect.”
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