Katie Holmesshampoo · Commercial context
Katie Holmes uses Alterna.
“Alterna Caviar Anti-Aging Replenishing Moisture Shampoo”
She said it herselfInto The Gloss · May 2015
Commercial relationship disclosed
Commercial relationship disclosed
Shade not documented — no swatch shown
The Record · haircare
What shampoo does Katie Holmes use?
Alterna Caviar Anti-Aging Replenishing Moisture Shampoo. First-person, same Into The Gloss interview: names her shampoo by product line, roughly two years into her Alterna ambassador/co-owner role.
“Alterna Caviar Anti-Aging Replenishing Moisture Shampoo”
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Every claim in this category sits inside a commercial relationship.We have found no product in this category that Katie Holmes is documented using outside a campaign, collaboration or her own brand. That absence is the honest answer, not a gap we have papered over.