Actually Worn
Katie Holmesconditioner · Commercial context

Katie Holmes uses Alterna.

“Caviar Anti-Aging Replenishing Moisture Conditioner”

She said it herselfInto The Gloss · May 2015
Commercial relationship disclosed

Shade not documented — no swatch shown

The Record · haircare

What conditioner does Katie Holmes use?

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner. First-person, same Into The Gloss interview: names her conditioner by product line, roughly two years into her Alterna ambassador/co-owner role.

“Caviar Anti-Aging Replenishing Moisture Conditioner”

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Every claim in this category sits inside a commercial relationship.We have found no product in this category that Katie Holmes is documented using outside a campaign, collaboration or her own brand. That absence is the honest answer, not a gap we have papered over.

All of Katie Holmes’s record →