Gwyneth Paltrowfragrance · No commercial tie
Gwyneth Paltrow wears Vyrao Mamajuju Eau de Parfum.
“Lately, I've been using a fragrance from Vrayo called Mamajuju. It smells warm and it's spicy but not too spicy.”
She said it herselfMarie Claire · 5 September 2025
No commercial relationship
No commercial relationship
Shade not documented — no swatch shown
The Record · fragrance
What perfume does Gwyneth Paltrow wear?
Vyrao Mamajuju Eau de Parfum. First-person, in a Marie Claire interview: names Vyrao Mamajuju as her current fragrance — the clearest documented answer to 'what perfume does she wear,' independent of goop.
“Lately, I've been using a fragrance from Vrayo called Mamajuju. It smells warm and it's spicy but not too spicy.”
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Similar — not documented on her
goop (Goop Beauty) Edition 01 Eau de Parfumthe own-brand fragrance alternative in the same category, for readers who want her own goop scent rather than the independent Vyrao fragrance she is documented wearing